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A gamification app designed for a young audience, aiming to help users manage their finances more mindfully through an emotional connection with a virtual pet. I was responsible for the project's concept development, prototyping, final UI/UX design, and service design.
Target Audience
Gen Z has the simplest asset structure and highest fluency in electronic devices, yet they are most heavily influenced by consumerism and irrational expense.
Problem Statement
Nowadays young generation is stepping into society and getting their own assets to manage. However, there is a notable absence of a comprehensive management tool for saving tailored to their needs. With the rising influence of consumerism, it's challenging for young people to cultivate a good saving habit and keep track of their assets.
Defined Approach
Product WIreframe
Prototype
Product Branding
Design Breakdown
Design Breakdown
Design Breakdown
Extra Service Design
Usage Scenario
